The Peacock has left the Roost!

just a couple days ago, the feathers got ruffled at NBC when Kevin Reilly, president for entertainment and chief programmer for NBC called it quits. only three months ago, Mr. Reilly signed a three-year contract to remain as head of the network’s entertainment division, leaving the network in a scramble to find someone to takeover right on the heels of announcing the new fall lineups, one of the most significant and sensitive times for TV makers, setting advertising rates and lineup. To fill the void, NBC has hired young and hip dude, Ben Silverman, as co-chair of the entertainment division and television studios.

"For much of the last decade, Mr. Silverman, 36, has pushed deals that helped reshape the content of television programs. As an agent for the William Morris Agency in London, he was in the middle of transactions that brought reality shows to American networks, including “Who Wants to Be a Millionaire” and “Survivor." As an independent producer, he was active in buying format rights to foreign shows and turning them into American series, with “The Office” on NBC and “Ugly Betty” on ABC. He developed reality series for network and cable channels, including “The Biggest Loser” for NBC and “Nashville Star” for the USA network."...NBC said Mr. Silverman...would share responsibility for the network’s prime-time, late-night and daytime programs, and would supervise the entertainment division’s digital programming...[and] also responsible for managing the network’s and the studio’s marketing and financial strategies.
-NY Times

basically, it's Ben Silverman's network now! he's in charge of everything!! television content, marketing, internet programming. this has the potential to be an amazing or amazingly bad situation. Silverman is responsible for us having a U.S. edition of The Office...but he's also responsible for some of the biggest television goofs of all time; game shows and reality shows...blehhhh!! we'll see what the future holds soon enough for NBC. hopefully they will continue to produce high brow humor like The Office and 30 Rock!

0 replies: